Starbucks Knowledge Management
Starbucks Success in Innovation
José Alfonso Espinosa Galnares
Jones International University
September 25th, 2010
The research and development department is an area of the company that is considered really important in companies especially in global business. In globalized businesses R&D is something that should really be considered in order to be successful in any country. Starbucks has been developing different R&D strategies in the countries in which they have settled. For example in Starbucks China they have created different strategies in order to become successful in which drinking coffee is still seen as an event and not as a necessity (Bardsley, 2010). Also they have to put emphasis in that development because Chinese population is more a tea drinking society rather than a coffee drinking population (Starbucks).
The main Starbucks R&D units are located in their principal headquarters. This office is located
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